About Pyshnaya Sliva
Leading the way in social media advertising education across Australia
Our Story
Founded in 2018, Pyshnaya Sliva emerged from a simple observation: businesses were struggling to achieve meaningful results from their social media advertising investments. Traditional marketing approaches weren't translating effectively to the digital landscape, and there was a significant gap between theory and practical application.
Our founders, experienced digital marketing professionals who had worked with Fortune 500 companies and successful startups, recognized the need for comprehensive, practical education that would bridge this gap. They set out to create a learning platform that would not only teach the fundamentals but also provide real-world strategies that actually work.
Today, we've trained over 2,500 students across Australia and beyond, helping them achieve an average ROI increase of 300% within six months of completing our courses.
Our Mission & Vision
Our Mission
To democratize access to high-quality social media advertising education, empowering businesses of all sizes to compete effectively in the digital marketplace through proven, practical strategies.
Our Vision
To become the leading platform for social media advertising education globally, recognized for our practical approach, measurable results, and commitment to student success.
Meet Our Expert Team
Learn from industry veterans with decades of combined experience
Sarah Chen
Founder & Lead Instructor
Former Facebook Marketing Partner with 12+ years of experience. Sarah has managed over $50M in advertising spend and helped launch successful campaigns for brands like Qantas, Telstra, and Commonwealth Bank.
Michael Thompson
Senior Analytics Instructor
Data scientist turned marketing strategist with expertise in conversion optimization and attribution modeling. Michael's analytical approach has helped students improve their ROAS by an average of 250%.
Emma Rodriguez
Content Strategy Expert
Creative director with a background in agency work for top Australian brands. Emma specializes in creating compelling ad creatives that drive engagement and conversions across all social platforms.
Our Core Values
Excellence
We maintain the highest standards in our course content, ensuring every strategy we teach is current, tested, and effective.
Results-Driven
Every technique we teach is backed by real data and proven results. We focus on strategies that deliver measurable ROI.
Student Success
Your success is our success. We provide ongoing support and resources to ensure you achieve your advertising goals.
Innovation
We continuously update our curriculum to reflect the latest platform changes and emerging advertising trends.
Our Achievements
Recognized excellence in digital marketing education
Why Choose Pyshnaya Sliva?
Expert Instructors
Learn from certified professionals with real agency and in-house experience managing multi-million dollar campaigns.
Practical Approach
Our curriculum focuses on actionable strategies you can implement immediately, not just theoretical concepts.
Up-to-Date Content
Course materials are updated monthly to reflect the latest platform changes and advertising trends.
Ongoing Support
Get lifetime access to our community forum and monthly Q&A sessions with instructors.